Sound bites are sexy. They are attention grabbing. They are clear and succinct.
Trouble is? Our world isn’t.
Our world is complicated, our challenges multi-faceted and our solutions, they are shades of grey.
And although they have their place in marketing, they should not have a place in our decision making. We seriously undermine our ability to understand and appreciate the many facets of the truth when what we hold true is a sound bite.
Remember, the sexy sound bite doesn’t lead to the nuanced truth.