Three ways to make more money

There are three ways for a business to make more money:

  1. Increase the number of new customers
  2. Get customers to buy more often
  3. Increase the average order size of customers

The most successful businesses have found two ways to win big. They can put all their resources in one of those three buckets and hit one out of the park... or they can make modest gains in all three, for exponential total growth.

Both work. One is a lot less risky.

Where are you going to focus?

BusinessRebecca Rapple