Subtraction or Addition?

There are times when the most powerful thing that you can do is subtract. Take away the feature, cancel the meeting, delete 30% of the words. Simplify, shorten, focus.

Subtraction is hard and rare, which is exactly what makes it powerful.

But other times, we need the exact opposite. We need to expand, connect and luxuriate.

Add the anecdote, offer the nice-to-have, inject it with beauty. Be more.

Addition is the default American strategy. When in doubt, its better to subtract.

BusinessRebecca Rapple