The Luck Formula

Think luck is random? No way. The formula for winning at luck is simple:

Quality of Content x Strength of Strategy x Quantity of Tries

Sure, you might hit the luck jackpot on the first try... but its much smarter to stack the odds in your favor by producing high quality content with strategic intent. Then you don't have to worry if it happens on try one, or try thirty, you know it's coming.

What does this mean in real life?

  1. Make your content the best available.
  2. Reverse engineer success (aka be strategic).
  3. Repeat.

If you aren't getting lucky, your problem is with your content or your strategy. Otherwise, its just a numbers game.

BusinessRebecca Rapple