Why quizzes are so addictive
Our society is into the quiz. I'm convinced its a main selling point of trashy magazines. Some of the highest converting opt-in offers online are quizzes. Hell, there are approximately 17 million different personality quizzes.
Because quizzes simplify the complexities of reality, they make concrete judgements when things feel fuzzy and, most of all, they make us feel seen.
When you simplify, concretize and make others feel seen, you win.