Simple, but not easy
This is where the big wins are. This is where there is untapped potential.
Warren Buffet's secret? Read. Go to bed smarter than you woke up. Simple, but not easy.
The path to health? It's 7 keys, not one of them would surprise you. Simple, but not easy.
Want a loving relationship? The science is laid out: be aware, be considerate. Simple, but not easy.
Don't be one of the millions searching for the silver bullet, the complex but easy solution.
The big wins come from the simple, but not easy solutions. They're readily available and often obvious... they just aren't easy.