A different way of thinking about your market....
If ALL of your potential clients / customers knew everything about, well, everything WHO would want to work with you? This means they know all about you, your business, your skills, your competition, etc. Everything. With all that, who wants to work with you?
How long have their been in business? Who are their customers? What are their challenges? How old are they? Where do they live? How much money do they have to spend? Why are they choosing you?
Perhaps you realize that the people that want to work with you want handholding that isn't available elsewhere... or that they simply want to have their problem solved, without thinking about it... or that they value new ideas and placing bets on tests.
The discoveries are limitless.