Dashboards Should Measure Health

Requests for dashboards are almost always the same: I want to know what's going on.  That may be true, but that is not the purpose of a dashboard, and its not what you should really want.

Great dashboards measure the health of the leading indicators of the business.

To measure health effectively you need to:

  1. Get clear on what success looks like for your business
  2. Identify the leading indicators for success.
  3. Measure & track how reality compares with targets

With that information, you're armed to make powerful, strategic decisions in your business. If you just 'know what's going on', you're likely to miss out on the important early indicators.