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OpenHappiness_bubblesOOH_30sheet_850The most effective companies deliver a feeling.

  • Coke delivers happiness.
  • Starbucks delivers a shot of indulgence.
  • TJ Maxx delivers the thrill of deal seeking.
  • Harley Davidson delivers the offbeat cool.

All the best brands deliver on this promise -- and the best people do too.

What are you delivering? Is that different from what you wish you were delivering?

 

 

BusinessRebecca Rapple