The truth about business strategy & packing to move

The truth is that it gets much, much worse before it starts to get better.

Overwhelm, confusion and mess sneak up on you. It feels like you had more clarity, cleanliness & safety before you started.

And THEN you have to start making hard decisions. Does this add to my business / life? Am I ever going to use this again? Is this who I really want to be?

It’s not comfortable and it is extremely tempting to give in. To just go back to what worked in the past… to just move everything… But that’s not what we came here to do.

With strategy & with moving, the discomfort needs to be moved through to get to somewhere better, somewhere with greater clarity and quality.

It’s always darkest before dawn.